Your business card will work as an extension of your company and brand. Not to mention, your personality will be judged based on the appearance of your business card. Many businesses overlook the design of their business cards, but it’s the only thing that will get your job done. Having a well-decorated and attractive business card will help you to attract potential customers. The business cards will let them know that you’re worth trusting and a respectable businessman that will provide them good products and services.
You can use some other digital platforms to exchange information, but business cards will undoubtedly showcase your professionalism. The standard size of a business card is 2 inches by 3.5 inches. As the space is small, you cannot make any mistakes by implementing wrong information. An unprofessional business card will drive away potential customers.
In this article, we will discuss the top 4 business card designing mistakes that you need to avoid.
Not Adding Contact Information
You might be surprised to know, but many business owners avoid including contact information in their business cards. Despite the small size, business cards are a powerful and useful marketing tool that will help you to connect with customers, prospects, and clients. Before you think about the detailing of your business card, make sure you include the following contact information of your business:
- Your real name
- Company name
- Company location or address
- Email address
- Phone number
- Business website
- Social media address
As per Learnaboutus, contact information represents leads and opportunities in successful business marketing. Hence, it’s extremely important to include the right contact information on your business cards. While adding social media accounts, make sure that you and your business are active on that platform. Otherwise, customers will lose interest.
Poor Quality Card-Stock
It’s very important to select high-quality card stock for your business cards. No matter how well-designed or attractive business cards you crate, if the card stock is made of poor quality, it will damage your reputation. Hence, you need to make sure that the cards aren’t flimsy and feather-light.
If you have a poor quality card stock, it will imply that the services and products of your company will also be of poor quality. You can consider using Velvet Laminated, Silk Laminated, or Painted edge cards. Additionally, don’t skimp on money while designing your business cards as they’re a representation of your company.
Using Tiny Texts
Despite using a good design, your business card designing efforts will go in vain if customers cannot read the print or texts on your business card. Hence, you should not use hard-to-read typography for the texts. You might think that this will showcase your creativity, but it will only affect the image of your business when customers are unable to read the texts.
Additionally, make sure you experiment with the font size so that you can apply the relevant one. For instance, if you happen to have an older demographic for your business, make sure you use larger text.
It’s good to implement text, patterns, images, and graphics, but don’t make the design look too messy. Not only the appearance will look clustered but also your information will be lost.
Apart from that, avoid using three of four images on your business cards. And don’t ever overlap your text with the images as it can make the valuable information unnoticeable.
Additionally, make sure you leave some negative space of white space in your business card. This way the customers can focus on the information easily.
These are the 4 business card designing mistakes you need to avoid at all cost. While designing the business card, make sure you utilize the back of the card. Remember that business cards will help you to build your brand story. So, you need to make them perfect.